[GrowthHack 11] Identify who’s talking about you in public!

Hey there!

Ever walked past a group of people and immediately stopped when they said something remotely similar to your name?

Yeah I can relate to that as well. 

Increasing amounts of the software buying processes are taking place in public forums, like social media. Knowing what people are saying about you and analysing the brand image on the internet is critical.

You can do that by using a tool like

“Mention”

It will help you keep a track of every single time your brand is mentioned on the internet and help you jump into conversations in the best way possible. Let’s say a potential customer is confused and asking for answers on a forum. You can quickly jump in and save the day! 

You can easily monitor what’s being talked about your brand across the web such as forums, blogs, news, review websites and social media. 

Mention also aggregates all extensive information in a comprehensive way so you can view the key insights easily. 

It will help you in forming a strong social media strategy and understand your target audience even better.

But never mind all of that because I’ll do you one better .

You can keep a track of where your competitors are getting mentioned and for what reason. This way you monitor your brand image as well as your competitors!

Resources: 

mention (dot) com