[Growth Hack 15] Turn Inactive subscribers into paying customers (3 Steps!) 😤

[Growth Hack 15] Turn Inactive subscribers into paying customers (3 Steps!) 😤

Hey there!

Are people subscribing to your email list but never being active in your community?

This is harmful for both your email open rates and your conversions. 

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What would you do if you had a cohort of inactive email subscribers who hadn’t been seen in over 7 months? 

*in a teary voice: “So you pretend you're fine but you're not actually fine…” ðŸ˜¢*

Will you sit and wait for a miracle? ðŸ’¥

Scramble around to find answers? 

Venngage faced the same dilemma. They didn't know what to do to create an active email list.  

And then they thought of a game changer.

They tested a new approach and closed 3% of these inactive users. 

Let’s go over what they did first:

  • Brainstorm webinar ideas and chose a topic that was broad enough to attract their target audience, while still being related to their core offering (an infographic maker).
  • They discovered a suitable topic based on it’s virality. 
  • Using this knowledge they showed the value of their product from a new angle.
  • Lastly, they invited all inactive users and closed them. They gained customers from these inactive users. 

Want to know the numbers?

  • They managed to reactivate 9% of their inactive users
  • Not only that, they managed to convert 3% to paying customers 

*Alexa play We Are The Champions*

So there you have it 9% reactivation and 3% conversion. All of that from users who were in the danger of forgetting the brand. 

How big is your list of inactive users? 

Have you taken any steps to reclaim them? 

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